Commerce

Kickstarter

Kickstarter is a global crowdfunding platform for the next innovative business idea. Based in American the company has a mission to provide opportunities for new projects, connecting capital owners to investors. Launched in 2009, by Perry Chen, Yancey Strickler, and Charles Adler. Kickstarter has reportedly received more than $2.3 trillion in pledges from 10.6 million backers to fund 292,685 creative projects, such as films, music, stage shows, comics, journalism, video games, technology and food-related projects. (Kickstarter, 2016). Capital owners are rewarded from backing projects with the tangible rewards or the one off experiences offered by project starters, to reimburse lenders pledges for forgoing present goods over future goods. Kickstarter provides itself as a unique middleman model connecting new business ideas and investors in one place. Allowing new businesses to interact with and get feedback from their customer base and stakeholders before launching. Making creators seek funding directly from their audiences, its a sell or fail situation. Which is great for an entrepreneur before they actually pore in capital and capital goods into their business. As it helps to determine good entrepreneurial ventures compared to entrepreneurial ventures which won’t end up meeting the consumer needs. 


Reference List

Kickstarter. (2016). Stats. Kickstarter. Retrieved [10/04/2016] from <https://www.kickstarter.com/help/stats>.

Featured image supplied from Unsplash.

Copyright © 2016 Zoë-Marie Beesley

Creative Commons License Licensed under a Creative Commons Attribution 4.0 International License.

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